The practice of marketing and selling items between two businesses through the internet is known as B2B eCommerce. It is a system that automates sales between companies, suppliers, and distributors. It has higher growth opportunities with fewer middlemen. The objective is to increase consumer reach while lowering cost-to-serve.
A commercial transaction between a business and an end consumer is referred to as a B2C, or business-to-consumer. It is the process of selling things to customers directly. B2C marketing strives to elicit an emotional response and capitalize on the brand’s value by concentrating on long-term personal connections and consumer education.
B2M refers to a company that handles both B2B and B2C business. It’s a marketing phrase for a company that offers its products or services to both companies and consumers. B2M companies have a larger and/or more diverse target audience. This implies they’ll need to diversify their marketing techniques.
A marketplace where a single seller offers their items to several clients is known as a single-vendor eCommerce shop. The items and services offered by such standalone stores are often limited
A marketplace where multiple vendors come together to sell their products and services to various clients is known as a multi-vendor ecommerce site. Customers can buy items from a variety of merchants or brands in multi-vendor marketplaces.